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VANCOUVER, Wash., April 23, 2019 (GLOBE NEWSWIRE) -- DiscoverOrg, the leading marketing and sales intelligence provider, announced today that Anna Fisher, Vice President of Marketing, has been selected as one of “20 Women to Watch” by the Sales Lead Management Association.
Female leaders were selected based on their contributions to C-level management skills, published works, and marketing and sales activities. Additional qualifications, such as board positions, non-profit involvement, and other relevant activities also drove the award decision.
Fisher is being recognized for her innovative work building brand awareness, top-of-market lead generation strategies, and driving revenue via lead generation campaigns, and customer and product marketing initiatives. These important achievements helped generate exponential year-over-year company growth. The DiscoverOrg marketing team generates more than 70% of all new business for the DiscoverOrg and ZoomInfo products.
“The value women bring to business is clear,” says Fisher. “Companies with gender parity see above-average revenue, market share, and profitability. It’s an honor to be included in a community of female leaders making a positive difference, driving disruption, and to pave the path for the next generation of women innovators in sales and marketing.”
"Increasingly women are breaking into the C-Suite with undeniable accomplishments as revenue creators in marketing, sales and customer service,” says Jim Obermeyer, CEO of the Sales Lead Management Association. “Each year we have honored 20 of them because they demonstrate their ability to create wealth for their company with irrefutable evidence as leaders.”
Fisher is joined on the SLMA’s “20 Women to Watch” award list by DiscoverOrg President Katie Bullard for the second time.
Whatever your next stage of growth, DiscoverOrg will get you there faster. Almost 15,000 growthbound organizations depend on DiscoverOrg’s deep B2B intelligence to drive their sales, marketing and recruiting activities. Our award-winning solutions provide a stream of accurate and actionable company and contact insights that can be used to find, connect with and sell to target buyers and hires more effectively – all integrated into the leading CRM, Sales Engagement and Marketing Automation Tools on the market. DiscoverOrg’s biggest differentiator is the combination of proprietary technology, tools and integrations with a layer of human-verification that allows us to deliver the highest guaranteed accuracy of any B2B provider in the market.
About the Sales Lead Management Association
The Sales Lead Management Association believes that managing sales leads manages revenue. Membership and subscriptions to various publications and broadcasts are free. For information, call Sue Campanale at 360-933-1259. The Sales Lead Management Association is a division of the Funnel Media Group, LLC, which publishes the Funnel Radio Channel and B2B Podcast Directory.